Wow! \u00a0What a crazy year and a half since moving back to Lubbock. \u00a0It’s time to focus on the reason I decided to move back to the South Plains, and that is to give back, support, and care for the wonderful people in Lubbock, the greater South Plains area and the Texas Panhandle. \u00a0Being able to provide dental services, educating people on better oral health, and just meeting new friends and patients has been more of a blessing than I could have ever imagined. \u00a0We have been expanding our services to include dental implants, laser dentistry, advanced aesthetic dentistry options, teeth whitening, and oral rehabilitation. \u00a0We also provide cleanings, oral health education, crowns, fillings, root canals, dentures, oral surgery services, and TMJ treatment.<\/p>\n
As you read this, many of you might be thinking, those are pretty much the same services that almost every other dentist in the world offers. \u00a0Well, you are correct, but I would like to tell you\u00a0a couple of reasons\u00a0why I think our office is different than most other offices.<\/p>\n
1. \u00a0Patients can enter our office in multiple \u00a0ways. \u00a0Some patients only want emergency treatment, some want comprehensive, multi-disciplinary treatment. \u00a0Most of our patients want a dental home that is conservative and has your health and best interests in mind. We welcome everyone and respect how you want your healthcare delivered to you. \u00a0With that being said we treat everyone as an individual. \u00a0We tailor our x-rays, exam, and treatment based on your desires, needs, and comfort level.<\/p>\n
2. \u00a0I like to consider my office a diagnosis based practice. \u00a0The only treatment recommendations we provide are based on solid diagnostic criteria. \u00a0You will also be provided with options regarding our treatment recommendations. \u00a0 We do not have procedure goals, new patient goals, or production based goals for the office or the staff. \u00a0We provide services for conditions and diseases we diagnose, we do not create needs based on our office financial goals. \u00a0Dr. Phillips started this practice around 1974. \u00a0We are in this for the long haul. \u00a0 We want life long patients.<\/p>\n
3. \u00a0I will personally perform your cleanings. \u00a0Most dentists (myself included in my previous practice) delegate this procedure to dental hygienists. \u00a0Hygienists are a very valuable member of a dental team, but I firmly believe that the extra-time I personally spend with you will allow me to understand you and your mouth on a much different level. \u00a0It will allow me to diagnose, treat, and maintain much better. \u00a0Many consultants, peers, and business analysts do not believe in this due to amount of production that is taken away during this time. \u00a0I believe this time is invaluable as it allows for things previously mentioned as well as a stronger doctor\/patient relationship. \u00a0Because I clean teeth and perform every examination, we only schedule one patient at a time. \u00a0I will not be jumping from room to room. \u00a0Your appointment time is reserved strictly for you.<\/p>\n
4. \u00a0I am an independent practice owner. \u00a0Many dental practices are switching from private, independent practice to a group model with management groups. There are many pros and cons to the group model, but in my opinion, a private practice model still delivers the most consistent, cost effective, personalized dentistry to its patients. \u00a0The two things I feel most important in being independent are not having a management group (of non-dentists) instructing me on how to practice dentistry, and having that same\u00a0management group looking at my treatment recommendations and wondering how I could have made the corporation more profit. \u00a0You are an individual at our practice, not a number.<\/p>\n
5. \u00a0I believe in Lubbock and West Texas. \u00a0 I grew up in this area. \u00a0My parents, grandparents and great-grandparents are from this area. \u00a0I am invested in the people of Lubbock and the surrounding areas. \u00a0I know what it means to be a West Texan. \u00a0I have lived and practiced in the DFW Metroplex, I never had complete fulfillment until my family and I chose to move back home and give back to the area that gave so much to us.<\/p>\n
Thank you to all of our current patients. \u00a0We truly enjoy serving you. \u00a0 To those out there trying to find a dental office to fit you and your family, we welcome you with open arms. \u00a0Stop by to say hello. \u00a0We would love the opportunity to introduce ourselves and see if we can help you in any way.<\/p>\n
Brian Herring, DDS<\/p>\n
<\/p>\n
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Wow! \u00a0What a crazy year and a half since moving back to Lubbock. \u00a0It’s time to focus on the reason I decided to move back to the South Plains, and that is to give back, support, and care for the wonderful people in Lubbock, the greater South Plains area and the Texas Panhandle. \u00a0Being able […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/brianherringdds.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/11"}],"collection":[{"href":"https:\/\/brianherringdds.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brianherringdds.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brianherringdds.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brianherringdds.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11"}],"version-history":[{"count":1,"href":"https:\/\/brianherringdds.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/11\/revisions"}],"predecessor-version":[{"id":71,"href":"https:\/\/brianherringdds.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/11\/revisions\/71"}],"wp:attachment":[{"href":"https:\/\/brianherringdds.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brianherringdds.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brianherringdds.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}